We go down the rabbit hole to help brands create their Wonderland using strong strategy, creative communication, cutting-edge tech, and mad hats.
Our planning process, Aether, digs deep into brand and people ecosystems to identify often overlooked connections – the stuff strong strategies are made of.
There are good ideas, and then there’s the idea. We believe in the latter, a single powerful thought that flows across mediums, evoking emotions and shaping actions. Memorable and meaningful.
If you have a great creative and no one is around to see it, does it make a sound? From search and social platforms to print and outdoor, we identify the best places to start conversations and spread the word.
Ready for tomorrow? We’re constantly experimenting with new technologies and mediums. This helps us forge new paths that create immense value.
Previously, Kansal was working with Indigo Consulting where he served as national creative director. 21N78E has appointed Navin Kansal as chief creative officer. He moves in from Indigo Consulting (the digital wing of Leo Burnett) where he served as national creative director for close to three years. At 21N78E Creative Labs, Kansal will be responsible […]
If you’re an advertiser, marketer or anyone who has any product/ service to sell, Facebook has become the top digital destination to flog your wares. From global MNCs to small businesses, everyone has tried to use Facebook as a medium to advertise – albeit with varying degrees of success. Oddly enough most such people have […]
Recently at the STREAM unconference, I sat in for a very well attended and debated discussion on this topic. Probably one of the best at the event. It had a lot of varied views; some very pro Serendipity, some very pro Algorithms. It was interesting to note how we resist being slaves to something. We […]
Monocept, has awarded its creative business to 21N78E. The account will be serviced and led by the 21N78E Bengaluru office. Monocept specialises in solving complex infrastructure, tech and business problems using technology as the gateway. The senior technology leadership comprises of several former Microsoft engineers who are deeply passionate about architecting solid future-ready solutions. Software […]
The agency won the account post a multi-agency pitch. In a recent development, German food brand, Dr. Oetker FunFoods, has awarded its social media mandate for the brand to 21N78E Creative Labs. The agency’s Mumbai office will handle the business. The account was won following a multi-agency pitch. Oliver Mirza, managing director and chief executive […]
Case study by 21n78e Creative Labs for building Metropolis Healthcare as a trustworthy B2C brand, submitted under the category: ‘Best Brand Building Campaign – B2C’ for LI Content Marketing Awards 2017 The Client Metropolis Healthcare is leading pathology specialist in India with over 3 decades of delivering the most accurate reports to help people get […]