Bharat Beyond the MetrosMotorola India

Atke Nahi Hatke

A Motorola India campaign for moto e13, launched across India with a playful promise of hatke performance and battery.

Overview

Motorola India needed to launch moto e13 across India. The campaign looked at relatable, everyday pain points that the product could solve for an impatient audience and turned them into a quirky TVC and digital campaign across eight languages.

For Bharat audiences, a phone that does not get stuck is not an abstract spec story. It solves familiar moments of irritation, making performance and battery feel immediately useful.

Our Role

  • Strategy
  • Conceptualization and scripting
  • Execution
  • Evaluation

Success

69MNViews
74%Highest view-through rate
85MNTV impressions
6.2LFlipkart impressions
moto e13 product feature campaign asset

Product Benefits

Hatke performance became a simple everyday promise.

The campaign connected product features to familiar moments where speed, battery, and reliability matter most.

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