AMAZING THINGS HAPPEN WHEN AN ECLECTIC BUNCH

CHALLENGE THE NORM


The go-to people for as many as six impossible things before breakfast

We go down the rabbit hole to help brands create their Wonderland using strong strategy, creative communication, cutting-edge tech, and mad hats.

DIGITALLY-LED FULL-SERVICE.

Powerful insights

Our planning process, Aether, digs deep into brand and people ecosystems to identify often overlooked connections – the stuff strong strategies are made of.

Creativity that connects

There are good ideas, and then there’s the idea. We believe in the latter, a single powerful thought that flows across mediums, evoking emotions and shaping actions. Memorable and meaningful.

Right place. Right time.

If you have a great creative and no one is around to see it, does it make a sound? From search and social platforms to print and outdoor, we identify the best places to start conversations and spread the word.

Early adopters

Ready for tomorrow? We’re constantly experimenting with new technologies and mediums. This helps us forge new paths that create immense value.

BRANDS WE PARTNER WITH

Adobe
client-motorolla
client-sharp
client-spaces
client-DHL
client-metropolis
client-funfood
client-aditya birla
client-grandhyatt
client-tata housing
client-reliance digital
ujjivan
kelvinator
client-puraniks
client-levis
client-fullerton
client-theobroma
client-epps
client-grihashakti
client-monoconcept
client-tictac
client-sonyliv
client-iona
client-ayasto
client-amazon advertising
client-lead school
client-unicom



SOME OF OUR WORK

 

 

 

 

MEET THE PEOPLE

sudhir nair
He quotes Pink Floyd to confuse you. Evolving successful brand strategies strangely also involves competitive karaoke sessions.
SUDHIR NAIR

Founder & CEO

A petrolhead who enjoys tapping into insights to unearth powerful stories.
DON BOSCO

Chief Strategic Officer & Head - South

A devout connoisseur of Indian classical music, he is on a constant quest to create the greatest music app on earth.
NAVIN KARKERA

Founder & Director

LEKHA

Founder & Director

Curious, ever-evolving technophile who loves solving problems: Advertising or otherwise:
NIKHIL SHAHANE

Chief Operating Officer

Ee Hallo, Full time troublemaker. Also specialises in troubleshooting.
BENA

Tech

Passionate about playing on the front foot, work or otherwise. Also into behavioral economics, food shows and puns.
NAVIN KANSAL

Chief Creative Officer

Vinita

Copy

Fish-eater, wineshop-in-Goa dreamer, basic mountaineer, certified OW diver, Liverpool fan amongst all things advertising.
SUNNY

Account Management

A strong believer of
"King of Good Times",
be it beer, art or life!
Jishnu

Creative Director

A traveller who doesn’t get leaves to travel, a gamer who doesn’t get time to game, a foodie who usually eats ghar ka dabba, a fitness enthusiast who hasn’t seen the inside of a gym in years.
NEERAJ

Account Management

A metalhead who isn't afraid of math
Clyde D'Costa

Data Sciences

Loves to work on new technologies. Believes in the "Kuch Naya Karte Hai" philosophy.
SANGRAMSINH

Tech

Work for Money, Design for Love
Hans

Design

No one messes with my daily dose of tea, coffee and doodles! And everyone listens to the music that I'm in the mood of!
Shagun

Design

" I truly enjoy when I sing. Dont care a damn if you don't. Music is for the soul !!"
Maithilee

Design

The curly haired HR who salsa dances to express which inadvertently impresses. Often bitten by the travel bug to flit off to a destination spontaneously
Mansi

HR

Aaj bohot kaam hai
RAJU

Design

I'm dull and I hate the sun.
RUCHA

Copy

An insight and analysis specialist who is always in a Zen mode.
MUJAHID

Data Sciences

It's always 4:20 in my watch.
Vipluv

Copy

I would kill for rice and anything dead on the plate. Loves giving away the extra roti. At times I do some client servicing.
SHUBHAM

Account Management

An advertising professional who aspires to be every client's amigo! Also, a fevicol in the system that sticks the team together.
Rohan Maini

Account Management

A true poet who is always on a high.. On love, life,...and on anything under the sun!
Sayan

Account Management

An advertising professional who thinks she has the maturity of a 40-year old woman but ends up with the energy of a 10-year old kid!
Sanjana

Account Management

Don't be afraid to fail in life, be afraid not to try in LOVE!!
Aravind

Tech

I don't like to go around in circles, unless I am letting my hair down
Aarushi

Design

I never spec-ulate. I just do it
Siddhi

Account Management

3 B's of My life:
Bikes, Bhindi & ...
Dishant

Account Management

COPY THAT AFFIRMATIVE!
Vinay

Copy

Multimedia Artist, Empathetic, Strong believer in Nature,
Talks like an intellectual person but actually Stupid and most of all FOODIE.
Bobby

Associate Creative Director

2 truths and a lie: Food is my first love. I support Arsenal. My milkshake brings all boys to the yard.
Aditya

Strategic Planning

I love to travel and explore new places by riding on my bike, that journey brings freshness and peacefulness to my mind!
Ajeesh

Editor

Tiny dancer. French fry addict. Drama queen. Rowdy baby.
Anisha

Copy

Some people never go crazy. What truly horrible lives they must lead.
kanishka

Account Management

"I'm a big time food fanatic but lazy when it comes to cooking. I am dedicated towards my work and a total team player"
Anuradha

Social Media Management

People listen to me only when I sing 'cause I speak crap all the time. Hallelujah!
Swati

Copy

I can work endlessly for months in the city for a long trip in solitude to the hills.
Bhanu

Account Management

Will go for a kill at any food, cars and bikes
Abhi

Account Management

By the way, I'm wearing the smile you gave me
Blessey

Design

True Sneakerhead and Snack Distributor-in-chief!
Mrunmay

Account Management

Sucker for perfect winged eye-liner & perfectly formatted excel sheets
Shreeya

Account Management

Coding is in my vein
Bhupesh

Tech

My humour sense is the same as the next person because honestly, I just like to laugh! What you gonna do?
Shradha

Copy

Thilk Hai. Kar Denge.
Saurabh

Account Management

Surviving on Sarcasm and Coffee.
Can be found doodling incessantly.
Cats > People.
Apoorva

Design

Adventure is not defined by a place or a time, But an attitude.
Akshay

Tech

I am often Bored and Craving for Data and some healthy brain snack.
Jayson

Data Sciences

As Simple as you see, living in my own dream. Plan spoiler.
Shivam

Data Sciences

A girl with a 'never say never' attitude. Passionate about work. Always optimistic and cheerful. Addiction - Lays and Netflix
Vaishnavi

Design

Balancing between passion and aggression
Ankan

Design

Need money for liposuction.. please donate...
Vinay

Creative Director

21n78e IN THE NEWS

Reliance Digital urges people to make an 'Asli Connection' in latest festive campaign

The campaign, conceptualised by 21N78E Creative Labs, is being rolled out across all digital platforms With Diwali just around the corner, Reliance Digital has unveiled a bold new campaign “My Asli Connection”. The campaign, conceptualised by 21N78E Creative Labs, nudges people to spend quality time with their loved ones during Diwali rather than spending endless […]

  Thursday October 24, 2019
What's the Brief? Sudhir Nair, 21N78E Creative Labs

Guest Column: Sudhir Nair, Founder of 21N78E Creative Labs, tells us more about how ideas behind advertising briefs have changed over time There is a reason why certain things should exist in perpetuity. Specifically, when we talk advertising and how it has evolved or has been cannibalized, whichever way you look at it, it becomes […]

  Tuesday September 24, 2019
SPACES by Welspun celebrates motherhood with #NoOtherLikeMother campaign

“Be it bailing her child out of trouble with the school teacher; celebrating every small achievement; tirelessly looking after her children when they are ill; or the unparalleled support provided at every new juncture of life, a mother is every child’s hero,” the company said. The film conceptualised by 21N78E Creative Labs, begins with a mother […]

  Friday May 10, 2019
The Communications Business Has Been Guilty Of Generalising Ideas Basis Mediums – Sudhir Nair, 21N78E

Your journey started with Grey, which took its route to 21N78E after 15 years of your experience followed by OMG. And yet again, you are back with 21N78E. How was the experience throughout these years and what made you switch back to where you started? I started my career in 1995. However, my journey in […]

  Wednesday February 13, 2019
Sudhir Nair moves back to 21N78E

At Omnicom Media Group, Sudhir augmented its digital media capabilities and focused his energies on new business while supporting the specialist units within OMG to become a force to reckon with After nearly 3 years at Omnicom Media Group, Sudhir Nair has decided to move back to 21N78E Creative Labs, the agency that he started […]

  Thursday January 03, 2019
Motorola nudges people to pledge time for joy this Christmas

While phones have enormously enriched our lives, they have also encroached on them, motorola believes it’s all in the balance. As one spends more and more time staying engrossed in their phones, they miss out on spending time with people around them. This Christmas, in an attempt to urge people to maintain a healthy #phonelifebalance, […]

  Tuesday December 25, 2018
Omnicom Media Group and 21N78E dial into Motorola Mobility

Motorola Mobility India has awarded its social media and digital creative mandate to Omnicom Media Group post a multi-agency pitch. Omnicom Media Group partnered with 21N78E Creative Labs for the pitch and the business will be managed out of Gurgaon. Motorola has enjoyed great equity over the years and its comeback into the consumer mindspace […]

  Thursday July 26, 2018
21N78E appoints Navin Kansal as chief creative officer

Previously, Kansal was working with Indigo Consulting where he served as national creative director. 21N78E has appointed Navin Kansal as chief creative officer. He moves in from Indigo Consulting (the digital wing of Leo Burnett) where he served as national creative director for close to three years. At 21N78E Creative Labs, Kansal will be responsible […]

  Friday April 13, 2018
A win in Bengaluru: 21N78E bags Monocept's creative mandate

Monocept, has awarded its creative business to 21N78E. The account will be serviced and led by the 21N78E Bengaluru office. Monocept specialises in solving complex infrastructure, tech and business problems using technology as the gateway. The senior technology leadership comprises of several former Microsoft engineers who are deeply passionate about architecting solid future-ready solutions. Software […]

  Friday February 02, 2018
Dr. Oetker India appoints 21N78E as digital agency

The agency won the account post a multi-agency pitch. In a recent development, German food brand, Dr. Oetker FunFoods, has awarded its social media mandate for the brand to 21N78E Creative Labs. The agency’s Mumbai office will handle the business. The account was won following a multi-agency pitch. Oliver Mirza, managing director and chief executive […]

  Friday January 05, 2018

INSTAVIEWS

CONTACT US

Mumbai

21n78e Creative Labs
A-201, Aurus Chambers, SS Amritwar Marg,
Behind Mahindra Towers, Worli
400018 Mumbai, Maharashtra

21n78e Creative Labs: +91 22 2495 3978

Delhi

21n78e Creative Labs
3rd Floor, Rider House,
Plot 136, Sector 44,
Gurugram, Haryana 122003

Sunny Dsouza: +91 80979 48125 / +91 88507 22437

Bangalore

21n78e Creative Labs
No. 251, Lakshmi Sharda Arcade, 2nd Floor,
17th Cross, 5th Main, 6th Sector,
HSR Layout, Bengaluru 560102

Don Bosco: +91 98804 44844

Have a business requirement?
Be it long-term brand engagements or short-term projects, brand building
or performance marketing, through-the-line comms or digital led initiatives,
we have the expertise and the experience.
talk.to.us@21n78e.com
Exploring a career opportunity?
If you have the drive, we have the wheels.
careers@21n78e.com
Up for a coffee?
Want to know more about us 21Ners? Our culture?
Our incubation lab? Our POV on ecosystems?
Drop by for a chitchat. And coffee.
generally@21n78e.com
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