Influence, aspiration, agency
Women Who Drive Decisions
Audience thinking for women who move categories, households, communities, and culture.
Category Work
Selected case-study previews.
01 / Women Who Drive Decisions
Make Way
A Women's Day film that used humour and women leaders' voices to challenge everyday gender bias at home and work.
Strategy, conceptualization and scripting, execution, evaluation
02 / Women Who Drive Decisions
Hunt for the SPACES Chief Style Officer
A community-led IP that invited homemakers and conscious consumers to participate in a style platform with real brand pull.
Strategy, conceptualization and scripting, execution, evaluation
03 / Women Who Drive Decisions
#SafeSPACES
A post-COVID brand platform that gave women online expert counsel and support for safeguarding mental health.
Strategy, conceptualization and scripting, execution, evaluation