Portfolio
WORK
Explore work shaped around audiences, culture, intelligence, and the systems brands need to move faster.
Audience Worlds
Start with the audience.
Youth, culture, communities
Next-Gen Audiences
Signals, stories, and systems for brands trying to matter to fast-moving audiences.
7 case studies- Mere Choice Ka Health Insurance
- #FlipTheScript
- Reclaim Your Privacy
Homes, occasions, routines
Families & Households
Work shaped around the messy, emotional, and practical decisions inside modern households.
4 case studies- India's Favourite Travel Partner
- Fever Fighters
- Safe Harvest Packaging
Influence, aspiration, agency
Women Who Drive Decisions
Audience thinking for women who move categories, households, communities, and culture.
3 case studies- Make Way
- Hunt for the SPACES Chief Style Officer
- #SafeSPACES
Growth markets, local nuance
Bharat Beyond the Metros
Regional market intelligence and creative systems for high-growth audiences beyond the obvious metros.
5 case studies- We Know Our Customers
- moto e13
- Syngenta Ampligo
Complex buying, clear stories
B2B Decision-Makers
Sharper narratives and demand systems for business buyers, technical evaluators, and leadership teams.
Case study coming soon