Youth, culture, communities
Next-Gen Audiences
Signals, stories, and systems for brands trying to matter to fast-moving audiences.
Category Work
Selected case-study previews.
Mere Choice Ka Health Insurance
A youth-facing health insurance campaign that reframed adulting around everyday choices and financial maturity.
Strategy, conceptualization, creative execution, production, digital and social extensions
#FlipTheScript
A Moto Razr relaunch that used nostalgia, celebrity energy, and digital commerce assets to make an icon feel new again.
Strategy, conceptualization, brand ambassador selection, creative execution, production, digital launch, e-commerce store and media asset creation
Reclaim Your Privacy
A 360 digital campaign that made online privacy feel urgent, practical, and culturally relevant.
Strategy, conceptualization and scripting, production, execution, evaluation
Moto Edge 30
A launch campaign that made the world's slimmest 5G smartphone claim immediately visible.
Strategy, conceptualization and ideation, execution, evaluation
Notice What's Unsaid
A Men's Day campaign that recast everyday masculinity around quiet care, listening, and presence.
Strategy, conceptualization and scripting, execution, evaluation
Hunt for the Slowest Laptop
A Back to School campaign that made Reliance Digital memorable by hunting for India's slowest laptop.
Strategy, conceptualization, creative execution, production, social media management
Technosport
A youth-facing Olympics campaign that reframed athletic spirit around intent, self-belief, and everyday movement.
Strategy, conceptualization, scripting, production